Creating a good name for your company or business is very important for your business and what your customer are looking at you.
Okay, now it’s time to choose the name or brand for your web hosting business. What lies in a name? Not much, really. You “build” your name in web hosting. People won’t choose your company because of the name. Well yes actually, but not for the actual name, but for the reputation which lies behind that name.
Below are a few points to keep in mind when choosing a name for your web hosting business.
Choose a Company Name / Domain Name
When in the market for a domain name it is best to choose a domain which has the most popular TLD extensions available, primarily the .com. Try to secure: .com, .net, .org, .info and the domain names for any country you intend to conduct business in (For example: If you intend to offer UK based web hosting ensure you secure the .co.uk also). You don’t need to make a website for each as you can use the “cPanel Redirection” tool to redirect all of your domain names to one.
It is better to get a domain name which has been around for a while. People will want to know “how long have you been in business”, they will not ask you that question, but they will go and check your domain name WHOIS record.
It is a good thing to invest in a domain name which has been registered for at least a couple of years. So when people are “investigating” about your web hosting brand before they buy your services, they won’t find a domain name which has just been registered a couple of months ago (A major turn off!).
Go to some domain name brokers like www.sedo.com, www.buydomains.com, www.greatdomains.com, or better
yet go to Web Hosting Talk (www.webhostingtalk.com) and ask around if someone has a domain name for your
web hosting business which has been registered a couple of years back for sale.
If you can’t find one, don’t be discouraged, there is no harm in starting your hosting business using a freshly registered domain name. Doing this would only get you started better just in case your potential clients are wondering how long you have been around. You can also look-out for those that are going to expire domain, but time will delay your set-up process and that is not what we are looking at.
Get an SEO Friendly Domain Name
A second consideration is getting a domain name which can be picked up by search engines better. The key is to have the word “host”, “hosting” or webhosting somewhere in the name. This would give you a much better chance on getting on top of web hosting related searches LATER ON. Why do I say later on? Because having a good domain name such as www.webhosting.com won’t mean a thing if your website has not been around long enough to pick up links from all over the Internet.
So it’s not so important, but good to have.
GO WITH A DOMAIN NAME THAT IS NOT EASILY MISTAKEN
Don’t go with a name that is hard to pronounce or can be easily misheard. Go for something easy to remember, so when people refer your web hosting company to their friends, they don’t mistakenly give out the wrong name. For example, starwebhosting would be nice, or rockethosting, something like that.